Context
A Leeds nursery had an outdated site that was invisible on Google and made it hard for parents to find key information. They needed a clean, trustworthy site that ranked locally and converted enquiries.
The problem
- — Old site loaded slowly, looked dated, and ranked poorly for local search terms.
- — Parents struggled to find opening hours, fees policy, and the enquiry form.
- — No structured data, weak metadata, no Google Business Profile alignment.
What we built
- — Fast, accessible site with a parent-focused information architecture.
- — Local SEO foundation: structured data, location schema, Google Search Console setup.
- — Clear enquiry funnel with a single, obvious call to action.
- — Photo galleries and parent-friendly content blocks.
- — WCAG AA accessibility throughout.
Outcome
- — Site indexed properly within days of launch.
- — Local search visibility for the nursery's catchment area improved markedly.
- — Enquiries became easier to track and respond to.