Context
A fitness brand with a large social audience needed to convert followers into paying members — with a coaching admin panel that let the team manage programs, member progress, and content without touching code.
The problem
- — Programs and content were scattered across DMs, PDFs, and third-party tools.
- — There was no clean way to onboard members, deliver programs, or track progress at scale.
- — The brand needed a polished public site that matched its identity.
What we built
- — Member-facing site with brand-led design and clear program signup.
- — Custom admin panel for the coaching team to publish programs and manage members.
- — Member dashboard with assigned programs, progress, and content access.
- — Role-based access so coaches, admins, and members each see the right view.
- — Mobile-first throughout — most members access on phone.
Outcome
- — Single platform replaced a stack of disconnected tools.
- — Coaching team can publish and update programs without engineering help.
- — Members get a consistent experience that matches the brand.